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    <description>Writing on product direction, fractional product leadership and getting software built.</description>
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      <title>What a fractional CPO actually does — and when you need one</title>
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      <pubDate>Sun, 09 Aug 2026 00:00:00 GMT</pubDate>
      <description>A plain-language guide to fractional product leadership: what the role covers, what it costs against a full-time hire, and the three signs you need one now.</description>
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      <title>One-time build or subscription team? How to choose</title>
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      <pubDate>Sat, 08 Aug 2026 00:00:00 GMT</pubDate>
      <description>Custom software development comes in two shapes: a fixed-scope build you own outright, or a standing team on subscription. The honest trade-offs, and a decision rule.</description>
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      <title>You shipped on time. Nothing changed.</title>
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      <pubDate>Fri, 07 Aug 2026 00:00:00 GMT</pubDate>
      <description>Output is not outcome. Why teams that hit every deadline still fail, what it costs in engineer-months, and the uncomfortable question that fixes it.</description>
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